Performance & Tracking Lead (Meta + Google Media Buyer)

Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and
timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power.
Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional
garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural
heritage, ensuring these traditions continue to be celebrated and passed on for generations.
The Role
We are looking for a deeply technical Performance & Tracking Lead to drive paid acquisition
and omnichannel attribution ahead of our flagship launch. Because our high-ticket conversions
occur via private viewings and in-store consultations within our flagship sanctuary, standard
browser pixels are insufficient.
You will own the end-to-end media buying strategy across Meta and Google, build resilient
server-side tracking (CAPI), and configure offline conversion tracking (OCT). You will bridge
digital ad engagement directly to in-store POS billing and private appointment completions.
Key Responsibilities
● Tracking & CAPI Infrastructure: Architect and manage Server-Side Meta Conversions
API (via Blotout, Elevar, Stape, or Cloud GTM), Google Enhanced Conversions, and
GA4 custom dimension tracking to achieve high signal resilience. Maintain an Event
Match Quality score of 8.0+ across all custom events.
● Offline Conversion Integration (OCT): Connect offline store billing (POS) and CRM
booking data back to Meta and Google Ads. Build pipelines (Shopify POS/Google
OCT/Meta Offline Events API) to feed high-ticket in-store purchase data directly back
into ad algorithms.
● Meta Ads Strategy & Execution: Run hyper-targeted local campaigns focusing on
affluent postal codes and high-net-worth (HNW) demographics. Build lead-generation
funnels for private consultation bookings and direct Click-to-WhatsApp concierge flows.
● Google Ads Management: Conceptualize and execute high-intent search campaigns
(luxury bridal/couture keywords), Performance Max for store goal conversions, and
Google Maps Local Campaigns to capture local footfall.
● Full-Funnel Optimization: Analyze offline revenue metrics against digital ad spend,
optimizing for actual client spend and appointment closures rather than low-intent lead
form submissions.

● Experience: 3–5 years of hands-on experience in performance marketing, media buying,
and technical tracking setup. Experience in luxury retail, high-ticket D2C, or bridal
fashion is strongly preferred.
● Technical Mastery: Deep proficiency in Meta CAPI setup, server-side Google Tag
Manager, GA4 event architecture, and third-party tracking tools (Elevar, Blotout, or
Stape).
● Omnichannel Data Pipelines: Direct experience implementing Meta Offline Events API
and Google Offline Conversion Tracking (OCT) with POS or CRM databases.
● Ad Platforms: Advanced expertise in Meta Ads Manager, Google Ads Manager, and
WhatsApp Business API click-to-chat automation.
● Mindset: Highly analytical, data-driven, proactive, and obsessed with first-party data
capture and ROAS based on actual store revenue.