Retention Marketing Executive

Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and
timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power.
Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional
garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural
heritage, ensuring these traditions continue to be celebrated and passed on for generations.
We are looking for a data-driven and customer-centric Retention Marketing Executive to build
and manage our high-net-worth clienteling ecosystem. You will design personalized VIP
communication flows, manage appointment-booking funnels, and nurture relationships with
high-net-worth individuals (HNWIs) across digital and offline channels.
The ideal candidate understands luxury client retention, personalized CRM strategies, and how to
create white-glove post-visit and repeat purchase experiences.
Key Responsibilities
● VIP Clienteling & Retention: Build and manage WhatsApp VIP Concierge flows,
appointment-booking funnels, and post-visit follow-up sequences tailored to
high-net-worth clients.
● CRM & Segmentation: Oversee Shopify/Klaviyo CRM lifecycle journeys, audience
segmentation, and custom bridal pipeline tracking to maximize customer retention and
lifetime value.
● Brand Execution & Touchpoint Tracking: Observe customer touchpoints, track
post-purchase behavior, and ensure communication aligns with the brand’s elevated tone.
● Competitor & Market Intelligence: Track retention strategies, loyalty models, and VIP
experiences across luxury fashion and heritage labels. 

● Experience: 2 or more years of experience in retention marketing, CRM management, or
clienteling. Experience in luxury fashion, premium lifestyle, or high-end retail is
preferred.
● Technical Tooling: Direct proficiency with WhatsApp API platforms (Wati, Interakt,
etc.), Shopify CRM, Klaviyo, and pipeline tracking software.
● Core Attributes: Highly organized, proactive, analytical, with exceptional
communication skills and strong attention to detail.
● Customer Focus: Understanding of luxury client behavior, personalized service
execution, and high-touch customer journeys.