Search Engine Optimization Specialist

Position: SEO Executive and Team Lead

Location: Newtown, Kolkata (Work from Office / On-site)

Industry: Digital Marketing (Healthcare Focus – Non-Ecommerce)

Client Base: Dentists & Dental Clinics in the U.S.

Experience Required: 1-3 for Executive and 5+ Years for Team Lead with Team Handling Experience

Call/ WhatsApp: 9163940049

Key Responsibilities

• Lead and manage a team of SEO Executives and Specialists.
• Develop and execute comprehensive SEO strategies to improve organic rankings, traffic, leads, and local visibility.
• Conduct advanced keyword research, competitor analysis, and SEO audits.
• Monitor and improve website performance, indexing, crawlability, and technical SEO aspects.
• Review and optimize on-page elements including metadata, schema markup, internal linking, heading structure, image optimization, and content strategy.
• Plan and oversee off-page SEO activities including link building, guest posting, citations, local listings, and authority-building campaigns.
• Manage Local SEO initiatives, including Google Business Profile optimization and local ranking strategies.
• Analyze website performance using Google Analytics, Google Search Console, GTM, Ahrefs, SEMrush, Moz, and other SEO tools.
• Utilize AI-powered SEO tools for content optimization, research, automation, and workflow improvement.
• Coordinate with content writers, designers, developers, and account managers to ensure successful campaign execution.
• Perform regular SEO reporting, performance analysis, and presentation of insights to management.
• Handle client communication when required and provide strategic recommendations.
• Mentor, train, and evaluate team members to improve productivity and SEO expertise.
• Stay updated with search engine algorithm changes, industry trends, and emerging SEO technologies.

Required Skills & Qualifications

• Strong experience in WordPress CMS, including content management, plugin handling, and basic troubleshooting.
• Solid understanding of Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.
• Experience in handling multiple SEO projects and managing a team.
• Proficiency in SEO tools such as Google Analytics, Search Console, GTM, Ahrefs, SEMrush, Moz, Keyword Planner, Screaming Frog, etc.
• Knowledge of HTML, redirects, canonical tags, schema implementation, site architecture, and SEO best practices.
• Experience with AI-based SEO and content optimization tools.
• Strong analytical, problem-solving, and reporting skills.
• Good written and verbal English communication skills.
• Familiarity with Canva, Photopea, or similar tools for basic promotional creatives is an added advantage.